What is SEO / Search Engine Optimization
SEO stands for “Search Engine Optimization”. In simple terms, it means the process of improving your website to increase its visibility when people search Google, Bing, and other search engines for products or services related to your business. The more visible your pages are in search results, the more likely you are to gain attention and attract potential and existing customers to your business.
How does SEO work?
Search engines like Google and Bing use bots to crawl pages on the web, from site to site, to gather information about those pages and put them into their indexes. Think of the index as a giant library where librarians can pull up a book (or web page) to help you find exactly what you’re looking for at the time.
Next, the algorithm analyzes the pages in the index, considering hundreds of ranking factors or signals to determine the order pages should appear in search results for a given query. In our library analogy, the librarian reads every book in the library and can tell you exactly which book will answer your question.
Our SEO success factors can be viewed as proxies in terms of user experience. This is how search bots estimate exactly how a website or web page can provide searchers with what they are searching for.
Unlike paid search advertising, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. This is where we come in.
Our periodic table of SEO factors divides these factors into six main categories and weights each category according to its overall importance to SEO. For example, content quality and keyword research are key factors in content optimization, while crawlability and speed are important site architecture factors.
The newly updated SEO Periodic Table also includes a list of toxins that undermine SEO best practices. These are shortcuts or tricks that may be enough to warrant high rankings in an age when engine methods are less sophisticated. Also, they might even work for a short time now – at least until you get caught.
We also have a brand new Niches section that dives into the SEO success factors behind three key areas: local SEO, news/publishing, and ecommerce SEO. While our overall SEO Periodic Table will help you gain best practices, understanding the SEO nuances of each niche can help you succeed in search results for your small business, recipe blog, and/or online store.
On-Page SEO
The short answer is all the copy on your page that helps you rank. SEO adjusts internal linking between blog content, title tags, image alt tags, related content.
Google will still look for keywords on your site to match the search queries it runs.
The most basic signal of informational relevance is that a web page contains the same keywords as your search query. If these keywords appear on the page, or if they appear in the title or body of the text, the information is more likely to be relevant. In addition to simple keyword matching, we use aggregated and anonymized interaction data to evaluate whether search results are relevant to the query. We turn this data into signals that help our machine learning system better estimate correlations”
How Does Studio-Hawk help you with On-Page?
In your monthly report, we suggest blog post ideas. These are based on keyword research, what people are looking for in your industry, search trends, and other such data.
You can take these blogging suggestions and write your own. Alternatively, you can have the new StudioHawk content team write them for you.
We also make suggestions for copy, meta descriptions, page titles, and more on product pages and category pages.
We’re always looking for which keywords and long-tail keywords are trending and can help you rank.
Off-Page SEO
Off-site SEO strategies are actions taken from your website. What we can do for you without changing the content of your page.
The biggest component of Off-Page SEO is backlinks. This is where external websites related to your business and with good page authority put a link on their website back to you. Through this process, Google transfers some of their page authority to your site, thereby increasing Google’s SERPs.
Other off-page SEO can include:
Social media marketing.
Guest blog.
Brand Building.
If you have great content but don’t rank, you may lose out to similar pages that you do rank for.
How DoesStudio-Hawk help you with Off-Page Seo
As a pure SEO marketing agency, we help you develop your backlink strategy. We work hard to get your content to appear in the eyes and minds of other authoritative sites, linking back to you and improving your page authority.
Our SEO experts use industry tools to find the perfect link back to your site, and we only cover those sites with great page authority. We make sure you get some strong backlinks.
Read here to learn more about backlinks and how they can help your rankings. We have an article that considers how many backlinks it takes to rank in Google.
Technical Seo
Technical SEO can include indexing your website to make it easier for Google’s web bots to crawl and index your website.
Wondering how Google crawls your site?
More technical SEO can include reducing the image file size on your website (technically on-page SEO) so your pages load faster.
It also includes optimizing your website for mobile use. Google is pretty keen on this metric of page ranking right now, as so many people use mobile devices to search and browse the web.
How doesHawk-Studio help you with Technical SEO
We report broken links, site schema, and XML sitemaps to show you how to make your site look better to Google bots and make people feel better when they visit your pages.
We can also help with your site migration to make sure your new site is structured for Google bots so they can index and rank you faster.
